The history of Syrian textiles is rich and profound. The narrative of how each material intertwines with trades, craftsmanship, and civilization can be traced over thousands of years. Given Syria's strategic location at the crossroads of ancient trade routes, it comes as no surprise that Bilad al-Sham was once globally known for its production and exchange of textiles. But the glory of these textiles are slowly disappearing—now rarely worn by people of this generation.
Realising the importance of preserving this ancient industry, VELA's Co-Founders, Tasneem and Marwa Atik, decided to create a collection that draws inspiration from the ancient textiles of Syria. As proud Syrians, Marwa and Tasneem hope that future generations will continue to uphold Syria's cherished traditions and to raise awareness on the effects of wars.
By purchasing our Baladi Capsule, you're not only preserving Syrian craftsmanship and our endangered textile heritage but also supporting and uniting cultures across the Middle East and North Africa.
To further celebrate VELA's latest Baladi Capsule, let’s join us in supporting these fashion brands that boldly embrace Syrian culture through their exquisite textiles and innovative designs.
R's Culture is a dynamic community aimed to preserve the heritage of artisans and communities in Syria. The project is under the supervision of Rania Kataf, an independent researcher specialising in cultural heritage, who is dedicated to the collection of ancient and vintage Syrian artefacts. R's Culture boasts an extensive collection of items ranging from traditional jalabiya to intricately woven rugs and jewelries, all of which serve as poignant symbols of the Syrian people.
Shop R’s Culture here.
Ghabani, a brand which adapts its name from the renowned Ghabani embroidery stitch of Syria, offers a range of limited edition collections and curated vintage pieces. Each piece is meticulously crafted by skilled Syrian artisans, using only the finest fabrics, in order to guarantee exceptional durability. Ghabani is looking to perpetuate the traditional attire of Syrians, ensuring its relevance and appreciation among the present generation.
Shop Ghabani here.
Tatreez & Tea
The Tatreez Institute, which is also referred to as Tatreez & Tea, is an educational arts initiative led by Wafa Ghnaim. Its primary objective is to preserve, document, and conduct research on textiles in the South West Asia & North Africa (SWANA) region. The Institute draws inspiration from the legacy of generations of fibre artists and strives to carry forward the rich traditions of embroidery, textile, and storytelling of Palestine, the Palestinian diaspora, and Greater Syria in the United States.
Shop Tartreez & Tea here.
Tala Barbotin Khalidy
Tala Barbotin Khalidy is a visionary designer who works closely with Lebanese and Syrian artisans to revive endangered local craft techniques. Her contemporary designs challenge preconceived notions of the Middle East, breathing new life into traditional approach. What sets this brand apart is its unwavering commitment to mindful designs and slow creation, avoiding mass production by practising pre-order collections.
Shop Tala Barbotin Khalidy here.
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